The Seattle Times
Published: August 16, 2007
Private Foundations: Spotlight Spurs Sharper Focus, Less
Secrecy
By Phil Buchanan
In the year since Warren Buffett announced his historic $30 billion
commitment to the Bill & Melinda Gates Foundation, philanthropists
— and especially this country's largest charitable foundations
— have found themselves under the spotlight to an unprecedented
degree. With more than $500 billion in
charitable assets and annual grants exceeding $40 billion to nonprofit
organizations around the world, what are foundations, anyway? What
kind of impact have they made — and might they make —
on our most pressing social problems? Are they effective?
Unlike businesses, elected leaders and nonprofit
charities, endowed private foundations enjoy unrivaled freedom.
They face no competitive pressure, are not accountable to voters,
and have no fundraising imperative. They undergo little meaningful
regulation.
This lack of fetters enables foundations to tackle
social problems that other societal actors ignore — whether
due to a lack of profit incentive or political will. The results
of foundations' efforts can be profoundly positive. Two examples
from a single foundation are the creation of the 911 emergency system
and the reduction in teen smoking in the U.S., both of which were
unlikely to have occurred without the work of the Robert Wood Johnson
Foundation.
But, as is often the case, the virtue is also the
vice. Their freedom means that ineffective foundations don't go
out of business, and inept foundation leaders sometimes enjoy long
tenures while accomplishing little. Historically, too many foundations
have sought to operate in virtual secrecy, avoiding questions about
their goals and eschewing the notion that, by virtue of the tax
revenue forgone through their creation, they have an ethical responsibility
to maximize their impact.
Fortunately, the numbers of the ineffective and
secretive appear to be dwindling. More and more foundation leaders
are pushing to increase the effectiveness — and ultimate impact
— of their foundations by taking several important steps.
Embracing focused strategies to achieve impact.
Increasingly dissatisfied with mere "charity," an increasing
number of foundation leaders are embracing focus — defining
clearer goals and coherent strategies to achieve them. Some have
gone as far as the Edna McConnell Clark Foundation in New York,
closing program areas and dramatically reducing the number of grantees
they support in order to make large, long-term commitments to fewer
organizations as part of a tightly focused strategy.
Assessing their own work and soliciting critiques
from outsiders. Foundations are increasingly seeking to assess their
performance, defining indicators that relate to the achievement
of their goals. In the process, many are also seeking external critiques.
And, in a welcome change, more are moving away from a historic reticence
by publicizing their failures in order to ensure others don't waste
precious charitable dollars by repeating their mistakes. In just
the past few months, the William and Flora Hewlett Foundation and
James Irvine Foundation have released reports on major funding initiatives
that did not meet their objectives.
Exploring new ways to achieve impact. The entrance
of new players onto the philanthropic playing field — from
Bill Gates and Paul Allen to eBay's founder Pierre Omidyar and its
first president Jeff Skoll — has contributed to a new wave
of creativity and a questioning of long-standing assumptions about
how private foundations operate.
Not all the new ideas are good — and not
all are even really new — but the questioning is healthy.
For example, some newer foundations have decided to buck the typical
approach of managing a foundation to exist in perpetuity. (Most
large foundations spend only around the mandated 5 percent of assets
annually on grants and related expenses.)
The living donors behind foundations such as Gates
and the Atlantic Philanthropies have chosen instead to follow the
lead of Sears founder Julius Rosenwald and limit their foundations'
life span. By spending themselves out of existence by paying out
large amounts of money more quickly, they hope to concentrate their
resources in a way that will reduce future need or eliminate social
problems altogether.
An increasing number of foundations are also looking
at how, beyond grantmaking, they can deploy their endowments to
achieve their programmatic goals: Some make mission-related investments;
others use their proxy votes to influence corporate practices.
The freedom foundations enjoy allows them to take
on crucial issues that others ignore — and that's undoubtedly
good for our society and democracy. But, their work should be understood
and examined, and the push for greater effectiveness and impact
encouraged.
The spotlight, after all, is as healthy for foundations
as it is for actors and singers. It brings out the best performances.
Given the environmental and societal challenges we face, we can't
afford anything less.
Phil Buchanan is president of the Center for
Effective Philanthropy, a nonprofit research organization based
in Cambridge, Mass. The center has received grant support from some
of the foundations cited in this guest column.
|